Keep CAN-SPAM happy

Keep CAN-SPAM happy, and your readers even happier

 

Several years ago, we developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at some email footer examples that reflect section #9 in the scorecard: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

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Best practices for email footer design

Best practices for email footer design

Email footer design is often an afterthought, but it’s a critical piece to your overall email design. Footers contain important information and get plenty of action. It’s often where your subscribers look for details about your brand, where they can find you online or in-store, how to contact you, and to manage their subscription preferences. The email footer is a place for transparency, clarity, and, yes, good design, all of which can say a lot about you and your brand.

Let’s review what to include in the footer, how to organize all the information you want to include, and how to design it well.

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6 Ways Your Business Can Benefit From Using Google AdWords

google-adwords-featured

6 Ways Your Business Can Benefit From Using Google AdWords

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.

It’s one of the most effective methods of paid online advertising available.

This advertising system is used by thousands of small, medium and large organizations.

All of these organizations have one thing in common.

They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.

If you don’t currently use Google AdWords or don’t use it to its full potential, you should seriously reconsider this stance.

These are the main reasons you should be using Google AdWords.

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11 Creative Marketing Tips to Generate Digital

11 Creative Marketing Tips to Generate Digital Visibility

It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a few creative marketing tips to shake up our routine and draw readers back to what we are writing.
The Internet is a crowded place these days, and we are past the days of good content simply winning the day for originality. It needs to be plugged and promoted, and an audience needs to be built and nurtured.

Below are a handful of creative marketing tips to help you achieve digital visibility. A strong digital presence is an investment. Your website, social media channels and the rest of your digital platform should all be working to help you differentiate from the competition and establish a strong digital footprint. In short, your digital presence should be helping you sell.
Creative Marketing Tips for Your Busines

Focus Your Hashtags – It’s easy to drop your best writing and best content on social media and feel like it’s lost in the great vacuum. One way to battle anonymity on Twitter and Instagram is to use hashtags. The functional purpose of hashtags is to highlight the search word in a given tweet or post. With a little research you can find the highest searched hashtags for your industry.

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